Using the right promotional product for your marketing campaign will help you reap the benefits of increased business, loyal clients and appreciative employees.
The wrong item can at the least, be throwing your money away; or at the worst, a poor reflection on your company and it’s values.
Poor Promo Choice–
You’ve got a trade show next week and suddenly realize you’re out of promo items to hand out. In a rush, you go online and order the least expensive pens you’re able to find and upload your artwork. There’s no time for proofing, so you anxiously await their arrival. When you receive the pens, you notice the imprint is small and hard to read, but there’s no time, so you decide to use them anyway. At the trade show, potential customers are taking your pens, but they are having a hard time reading the imprint. In addition, you’re finding out the pens aren’t writing well and have seen many of them in the trash.
Wise Promo Choice–
For this same trade show, another company is considering what item would be best to hand out to potential customers. Knowing they want this item to be used and kept by the recipients, they decide a pen will be their best option. They know on average, a pen is expected to be used at least 353 times by the recipient, if they like it’s quality and keep it. With the help of their promotional consultant, they are able to find a good quality pen and decide upon artwork that will effectively communicate their message. In addition, they decide instead of handing out only a pen, they will enclose it in a marketing card which details more about their company. The card also includes a coupon for their services, creating an incentive for the recipient.
After reading these scenarios, which company do you think will receive more results from their time at the trade show? What impression has each one created upon their potential customers? Although both companies use a pen as their marketing tool, only one of them saw the marketing value it presented.
People hold on to promos that are useful, relevant and memorable. Without any of those qualities, odds are, the item will either find it’s way to the trash or dropped in a drawer, or left behind. With purpose and goals in mind, we’ll help you make sure that doesn’t happen with your promos and that you get the most out of your marketing dollars.