Reinforcing Values – Making It Fun - The Creative J Promos and Apparel

Presenting your company’s core values, beliefs and mission can be a boring exercise, usually presented in a folder or marketing sheet. How can you reinforce values and information in a fun, engaging way?

Take a look at how one company went outside the box to do just that:

Case Study – Core Values

A Fun, Engaging Presentation

Objective

To reinforce the company core values to the Wood Group Pressure Control employees.

Strategy Execution

Wood Group Pressure Control promotes a series of core values that are commendable…Customer Focus, Integrity, Excellence, Performance, Teamwork, Diversity and Accountability, to name a few. To make sure employees would know and remember the values, the company developed a custom cube puzzle that even used actual employee faces with the core values imprinted on the various surfaces.

The puzzles were distributed to employees and were accompanied by a letter from the president, reinforcing the significance of the cube and of the values it represents. The cube, while promoting virtuous ideals and beliefs…is also fun! Employees can’t resist flipping the cube open and discovering all of the hidden surfaces as they explore the mesmerizing design of the puzzle. This is also a terrific reinforcement of the values as it is easy to get lost in the puzzle while absorbing its messages.

Employees can’t resist flipping the cube open and discovering all of the hidden surfaces as they explore the mesmerizing design of the puzzle. This is also a terrific reinforcement of the values as it is easy to get lost in the puzzle while absorbing its messages.

Results

The puzzle cubes were a huge hit with employees. Many were taken home as employees, on taking a closer look at the company’s core values, found them to be important to reinforce with their families, as well.