Do consumers enjoy receiving promotional products, or do they see them as a hassle, or item to discard? What makes them want to pick up a product emblazoned with your logo?
If you read a study done by the Promotional Products Association International (PPAI), you’ll find out that American consumers really do love promotional products.
Some quick statistics: 83% of American consumers liked receiving promotional items; 48% would like to receive them more often; and 38% felt they served as a constant reminder of the advertiser.
However, the statistics for how or why a person would pick up a promotional product at a tradeshow or event are even more telling: only 23% would pick it up regardless of what it was, but a whopping 69% would pick it up if they found it to be useful.
So, when planning your budget for promotional product marketing, it’s an important thing to keep in mind. If your audience finds it useful, they are more likely to pick it up and then continue to hold on to it.
And the statistic that tells it all, over 76% surveyed could recall over the past two years the specific product they received, the advertiser and the message the item conveyed. That’s all value added to your bottom line when using promotional products to gain and maintain customers and brand recognition.
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