Last week was Omaha’s annual “Buy The Big O Show!” Every fall, the with the help of a few corporate sponsors and the Omaha Chamber, businesses both large and small gather at the Qwest Convention Center to show off their services.
Being in the business of trade show giveaways, I love to see what businesses will give away to attract new clients. This year, the winner of the most unique giveaway was Creighton’s Werner Institute. Their giveaway was a harmonica! I loved it. It was
fun and had a nice size branding area. The real kicker was that no one else was giving them away.
As for the businesses, it was pens, pens and more pens. But, as I always tell my clients, people love their pens. The AIM Institute gave away tech-like looking pen. Mutual of Omaha Bank and the UNO MBA progam gave away the trusted simple retractable pens.
My favorite pen was the Valley Boys pen. It was bright orange with black trim. It had a solid feeling plunger/retractor, which is exactly what you want from a roofing company.
Another favorite included the Inter Tech Auto Collision nail file, bright with a big and bold logo on something so practical. I also liked Children’s Hospital’s First Aid Kits. All of the above are excellent ways have branded merchandise become lifestyle giveaways.