Puffy Jackets Are Back – Building Lasting Impressions
Puffy jackets were all the rage back in the 80’s and we thought we’d seen the last of them. But these past couple of years, puffy jackets have made their way back onto the scene.
But this time, it’s different. They’re lighter, warmer and the bulk is gone. No more Michelin Man or Stay Puffed Marshmallow Man look. Some options are even compressible and packable – a great option for traveling.
These jackets are water resistant, insulated for warmth, and wind proof, with the added advantage of being light weight and easy to pack.
Try some unique decorating techniques for a truly custom look: run it vertically along the pocket zipper, a smaller imprint on the upper back shoulder, down the sleeve, or a tone-on-tone look to keep a polished look. Using a heat seal decoration technique helps to prevent water seepage which can occur with embroidery.
Jackets are proven to be a top item for creating a lasting impression with the recipient. Every time it gets worn, they’ll remember and appreciate the giver. They make a great item for employee gifts or incentives for safety and wellness programs.
According to research by the Advertising Specialty Institute, outerwear is highly memorable. 85% of recipients will remember who gave the item to them. In addition, on average, it’s keep for at least a year and a half. The more useful and attractive it is, the longer it’s held on to. (Infographic)
It’s a great way to strengthen your business relationships – from employees to valued customers, it’s an item with incredible staying (and advertising) power.