Tag Archive for: Jill Adams

The Wicking Myth – Performance Fabrics

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What are “performance fabrics?” These are fabrics which are engineered to offer some special feature, usually moisture-wicking capabilities.

Most moisture wicking fabrics are comprised of dual layers, usually an inner layer which wicks the moisture from the skin and an outer layer which allows the moisture to evaporate quickly.
This helps to keep the wearer drier and more comfortable, especially during activities such as golf or running.

 

There is a wide variety of performance fabrics in the industry and not all of them perform equally. One of our favorite brands, Vantage, tests every lot of their fabrics to make sure they meet their standards for moisture management. We really recommend their apparel not only for their quality standards, but also for their great style and price points for every budget. View them all here: Vantage Performance Apparel
Here’s a great little video they’ve put together which explains the wicking process: Wicking Test Video

Our customers who have purchased these products have responded enthusiastically about how well these shirts work at keeping them comfortable and dry, even when working outside most of the day.
Here’s our happy customers from Bellevue University at a recent golf outing, wearing their Vantage polos. All smiles!!

Parades and Promos Go Together

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The Power of Promotional Products

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PPAI, the non-profit trade organization for the promotional products industry, has just released their latest research on the power of promotional products. The findings reinforce past studies — consumers like receiving promotional items, they tend to remember the company that gave them out, and they tend to hold on to the item, creating multiple impressions of the product or brand.

The study also shows that promotional products advertising has a 15-50% higher recall rate than tv, print and online advertising — a great bang for the buck.

Some quick facts:
• 83% of consumers surveyed like receiving promotional items
• 48% would like to receive them more often
• 69% generally will keep the item if it is useful
• 36% generally will give it to someone else if they don’t have a use for it, expanding it’s exposure
• 35% generally keep the product if they like the advertiser
• Decreases in advertising dollars are the least for promotional products as compared to other mediums
• A significantly more positive impact on brand image is projected by promotional products than other mediums

The PPAI website has a host of research and facts about the impact of promotional products. It’s a great source when you are considering your advertising budgets and the impact you wish to create.

Holiday Gifts Already?

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The Creative J vs. the Internet

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