For the past year, manufacturers and importers of consumer products have been required to show proof of compliance with third-party testing for lead in children’s products. These new regulations are commonly referred to as CPSIA (Consumer Product Safety Improvement Act) This impacts the promotional product industry since many promo products are intended for or handled by children. It’s important to be aware of these regulations as they pertain to the marketing items you chose for your promos.
What is Defined as a Child”s Product?
Basically anything designed or intended for use by children under 12 fall under these regulations. However, this definition can get a bit sticky. Some items although not necessarily intended for children, may fall under this regulation due to the imprint placed on the item. For example, if you decorate a water bottle with a fun cartoon, then it can be determined to fall under this regulation. That same water bottle with a company logo on it can be exempt.
What About Items Not Intended for Children?
Items not intended for children, but handled by them, are exempt from the testing requirements. It is only if the items primary target audience is children under 12 that the requirements come into play.
What Products are Deemed Safe?
Products which have passed the testing guidelines for CPSIA will have proper labeling and test results. Most manufacturers are now including these reports on their websites. Products which are deemed child safe will also have a tracking label directly on the product. Again, the gray area of this issue is on products which before decorated are not considered to be children’s products, but after decoration are. These items may not have gone though the testing process.
For a more in-depth explanation of this issue, read this article provided by the Promotional Products Association: click here.
To view how some of our favorite suppliers comply with these regulations, check out their compliance pages:
A good rule of thumb for any promos you purchase for your marketing efforts: Take a couple minutes to review the audience which will be receiving your items to determine if children are part of that audience. Then take a few moments to review the items to see if any of them appear to be intended for children, or appeal to children. The last thing you want in your marketing campaign is to hand out an item which could be potentially dangerous to a child.